A Better Content Licensing Vendor for Better Revenue Results

YGS | Adweek

Adweek is the most trusted source of news and insights for the marketing and advertising community, reaching an elite audience of brand marketers, as well as the agency leaders and decision-makers behind the industry’s biggest accounts.

Adweek needed a content licensing vendor that would help bolster its current licensing program, including accolade content licensing, eprints, and reprints. While the goal of this program is to generate revenue, on which Adweek’s previous vendor was simply falling short, the need for a collaborative, more communicative partner was also evident.

YGS stepped in to be that collaborative content licensing vendor and huge results followed. First, working collaboratively with Adweek, we reviewed the publisher’s editorial and events calendar and offered suggestions that would prove successful, including creating an ecommerce storefront. In just 7 months, royalty revenue from this program saw a 132% increase compared to the combined 2 years of royalty revenue with the previous vendor. YGS and Adweek are building upon this successful relationship, by continuing to share new ideas to grow revenue.

YGS is a valued strategic partner. It’s been a great collaborative effort between our teams to successfully achieve our goals. It’s a pleasure working with the whole team.

Jessica Sejeck, SVP, Audience Development & Marketing, Adweek

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