YSG Gains a New Licensing Partner with Mental, the First Mental Health Media Platform for Women

January 23, 2024


The licensing partnership will revolutionize a new digital brand that blends mental health and everyday life, the way it happens naturally.

YORK, PA (October 1, 2023) — The YGS Group has been named an official licensing and advertising partner of Mental (, the world’s first mental health lifestyle brand.

Founded by Amy Keller Laird—former Editor-in-Chief of Women’s Health and Beauty Director of Allure—Mental blends mental health with everyday life, the way it happens naturally. It’s a witty, welcoming, slightly edgy place to begin, or continue, your mental health journey — without judgment or platitudes.

“We’re incredibly excited to join forces with Amy,” said Carmen Lamb, Client Sales Director at YGS Publisher Solutions. “Mental fills a white space for consumers and creates new content licensing opportunities for brands to align with a ground-breaking platform that is speaking about mental health in an original and authentic way.”

“We selected The YGS Group as our licensing partner because of its track record of delivering results for media brands and their partners,” said Keller Laird. “Mental’s goal is to change how we think, talk about, and treat mental health in America. By reimagining lifestyle products as mental health management tools, Mental gives brands permission to speak to their customers and fans about mental health, which is top of mind for so many brands in so many industries.”

Mental’s key differentiators include the following:

It’s Mental Health AND
With Mental’s “Good Buys” seal, consumers gain access to a curated mental health marketplace that empowers them to manage their mental well-being while enjoying everyday products. This novel concept redefines the intersection of mental health and beauty, relationships, style, career, and more.

It Specifically Empowers Women
The Mental-YGS collaboration embodies our shared commitment to revolutionize women’s mental health. Statistics show that 1.5 to 3 times more women than men experience anxiety, depression, border-line personality disorder (BPD), obsessive-compulsive disorder (OCD), and post-traumatic stress disorder (PTSD). Mental fills a crucial void by addressing these issues within the context of women’s daily lives.

It’s Leading the Conversation
Recent data shows a staggering 350% increase in mentions of “anxiety” within beauty-centric conversations on TikTok, with “depression” surging by 250%. Earlier this year, the research group Social Standards acknowledged the urgency of Mental’s mission to normalize mental health discussions and solutions.

For more information about licensing and advertising opportunities with Mental, contact Alex Ciamaichelo at 717.430.2253, |

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