Shape Skin Awards

YGS Publisher Solutions has been at the forefront of licensing opportunities since its inception. In 2020, YGS partnered with Shape to support the licensing sales for the Shape Skin Awards, a prestigious accolade recognizing excellence in skincare and beauty products. This partnership leveraged the reputation of Shape to drive licensing revenue and enhance brand visibility for Shape and its licensees.

The Challenge

The Shape Skin Awards traditionally relied heavily on the print distribution of Shape Magazine, which had a wide-reaching audience and a strong influence in the beauty and wellness industry. However, at the end of 2022, Shape Magazine ceased its print distribution, transitioning fully to digital formats. This significant shift posed a substantial challenge for YGS’s licensing strategy. The traditional avenues for promoting the Shape Skin Awards were no longer available, and the visibility and influence of the awards posed a challenge.

Strategy and Adaptation

YGS quickly recognized the need to adapt to this new digital landscape. Adjusting their sale strategy and collaborating with Shape to build more awareness around the Skin Awards. Despite initial setbacks, these strategies began to pay off by 2023. The increased focus on digital marketing and online presence started to yield positive results. Here’s a breakdown of the progress:

YGS’s ability to swiftly adapt to the digital transformation of the Shape Skin Awards was crucial. By embracing new marketing techniques and leveraging digital platforms through its strong communication and collaboration with Shape, they were able to maintain and significantly grow the influence of the awards.

Despite the challenges posed by the end of print distribution, YGS successfully transitioned to a digital-first approach, resulting in significant growth in licensing revenue.