Why Publishers Should Invest in Our Licensing Expertise

Investor’s Business Daily is a media company that covers the stock market, international business, finance, and economics. Investor’s Business Daily felt that there was greater revenue potential for its accolade licensing program and was seeking a partner that could help them achieve their goal.

To help support a more efficient content licensing program and successful delivery of award merchandise, YGS built an online storefront, where award honorees could purchase logos, custom awards, reprints and eprints, and more. In only four months, YGS surpassed the total sales from their previous vendor for the prior year. To keep the momentum going, YGS and IBD collaborated to develop the “Most Trusted Financial Companies” list. After seeing tremendous results in the first year, YGS grew the list sales by 23% in year two. Year three recognized continued growth of 40% over the previous year.